Welcome to YW:OR in the heart of the Alps
Discover Merano like never before: a paradise for hoteliers
YW:OR is located in the heart of South Tyrol in Merano, the birthplace of Re:Guest and its three founders. The region of South Tyrol with its only 7,400 km² is a true "epicentre" of tourism and innovative hospitality. With its 30 ski resorts, more than 13,000 kilometres of hiking trails and three UNESCO World Heritage Sites, the South Tyrol region records more than 7.5 million arrivals and over 33 million overnight stays every year. We await you in the spa town of Merano, where innovation meets tradition and hospitality and technology go hand in hand.
Merano and South Tyrol are known for their fusion of down-to-earth Alpine tradition and the sophistication of Italian cuisine. The wineries and many markets in the area offer a direct taste of this. Here, products such as speck and alpine cheese are combined with aromatic wines and dishes made from Mediterranean ingredients. The result is an innovative culinary offering that also delights hoteliers looking for unique and unforgettable gastronomic experiences.
The natural beauty and diversity of the landscape around Merano offer endless opportunities for outdoor activities - from hiking and cycling along the Passer river to winter sports in the nearby ski resorts. This wide range of activities attracts sports enthusiasts and nature fans every year, prompting hoteliers to increasingly specialise in this market segment. With customised offers and services for active guests, they are setting new standards in the hospitality world and allowing nature and adventure lovers to get their money's worth.
